Between all of the platforms every online expert says you should have – a blog, an email list, Facebook, Instagram, Twitter, Pinterest and way more – I often get asked what is the best way to create content for all of those platforms without losing your mind. The answer: strategy, strategy, and more strategy.
In order to help you become a master strategist, I created a free download for you to plan out your content annually, monthly and weekly. To get the freebie, sign up for my newsletter here or at the bottom of this post! It will be sent straight to your inbox after your confirm your email with me.
You don’t have to dedicate every moment to creating content. It’s usually not productive and there’s not enough time for you to do that and for you to actually run your business. For me, I dedicate just a couple of days a month to make sure everything is planned out and scheduled. It makes my work less frantic and more thoughtful every time. For the most part, my goal is to have content planned out at least one month in advance and created at least a week (but ideally one month) before it actually gets posted.
Here are my top five tips for strategizing your content:
1. Make your email list your priority. After that, only pick the platforms you LOVE posting on. If you don’t love to blog, don’t spend your time (especially at the beginning) working on your strategy. If you love Instagram and Pinterest, make those priorities two and three. The weekly planner page has four platform spots for you to fill in. Mine are: Email List, Blog, Instagram, Facebook. For you, that can look completely different! Just make sure the ones you pick are the ones you really want to create content for.
2. If you’re just starting out, just pick one. Then consecutively add a platform a month. This makes it way less scary to start. You don’t have to go 0 to 100.
3. Be consistent. If you plan on using these platforms, do so regularly. Especially at the beginning, frequency won’t matter as much as consistency. If you know you won’t be able to post Monday, Wednesday and Friday, just do Wednesday! If you can’t do once a week, do once every other week but make sure it’s on the same day. You choose what works for your and your business.
4. Work in chunks. Spend one day planning. Another day creating the content. Another day taking the photos. You don’t have to do everything for one post all in one sitting. You can block out what you need to do for a whole month of posts that way and work more efficiently.
5. Recycle your content. Guess what? Not everyone saw your Facebook post two months ago. It’s just not possible, and it’s a possibility you gained more followers since then! Post the same link with a different image on the same platform or a different platform. Go back to your posts that went well and think about how you could tweak it or expand on it. You don’t have to reinvent the wheel for each post!
Do you love your planner?
Let me know in the comments or post a photo of you using it on Instagram and tag me! I’d love to see your progress!
Between all of the platforms every online expert says you should have – a blog, an email list, Facebook, Instagram, Twitter, Pinterest and way more – I often get asked what is the best way to create content for all of those platforms without losing your mind. The answer: strategy, strategy, and more strategy. In […]